You well? Good.
So I’ve been looking into using Social Media to advertise my business and through a thorough process of investigating the different options (I had Twitter open, so that was what I went for), I decided to setup an Ad Campaign using that platform.
Being a skinflint I didn’t want to splurge a lot of money on a frankly unknown process so decided on spending £3 a day, with a maximum campaign budget of £21 – which would give me a 7 day window.
I decided to go for a “get more followers” campaign
I found that while setting up the campaign I could target the areas that I feel I’d get more benefit from. Most of my voiceover work is Explainer videos, and eLearning. Twitter gives you the option to go through your follower list and find users who are in the target demographic and specifically add the promoted tweets to the timeline those users.
How did this pan out?
Well, not bad I suppose.
Over the week I got:
5208 impressions – i.e. appearing in peoples timelines.
26 new followers – I normally get 3-4 a week.
So my “cost per result” was £0.78.
I followed up by Twitter Direct Message with the most promising new followers, and out of that I got an email contact for an elearning website that I have subsequently been in communication with – no work from this yet, but could be as they seem quite keen.
So, I’ll let you decide if this was worth it.